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AWARDS PrintMedia and Printing Impressions award "17th Annual GOLD INK AWARD" in the Pewter category of "HARDCOVER BOOKS" to WITHIN THE STONE AMERICAN PHOTO picks WITHIN THE STONE for "THE BEST PHOTO BOOKS OF 2004" in the category of "Art and Science" NATIONAL GEOGRAPHIC MAGAZINE picks WITHIN THE STONE photograph as "VISIONS OF EARTH" image of the July 2005 issue

Praise for Within the Stone

"Secret worlds, secret designs—mesmerizing stone photos." - National Geographic (July 2005) "Colors, shapes, patterns, and textures generate imagery so lifelike that it evokes movement and energy, provocative sentiments, and metaphors in written essays that accompany the photographs ... a new standard of excellence for photo books and a surprising new insight into these inorganic substances." - The Bloomsbury Review (November/December 2005) "With its seventy-two exquisite color plates, each accompanied by an evocative short essay or poem by a noted science writer, Within the Stone represents a revolutionary effort in digital imaging. With detailed and scientifically accurate descriptions of each rock, the lucidly written appendix is one of the better descriptive references around for the polished materials depicted." - Rocks & Minerals (May/June 2005) "If the whole book weren’t so well done, I’d very likely tear many of the pages out just to frame them for my walls." - Apogee Photo Magazine (April 2005) "Shot with a high-res scanning back, rich and detailed, these images of cross-sections of rocks and minerals by the computer scientist who gave us the mouse and pull-down menu could be mistaken for aerial photos." - American Photo (January/February 2005) "The images look like abstract art and you would never know they were photos of rock surfaces. When Atkinson says they are like colored Rorschach tests, he's absolutely right. Everyone will see something different in these images." - Computer Graphics (January/February 2005) "The first impression of Within the Stone is one of beauty--it hits you immediately ... and stays with you throughout the book. Nature is never perfect, but near perfection was achieved in these photos. Besides being a pleasure to read and study, this book is ... a beautiful work of art. It will be enjoyed by anyone with a fondness for our natural world." - Gems & Gemology (Fall 2004) "High tech meets timeless beauty in this new book that brings together arresting images with scientific profiles by esteemed mineralogists and literary responses by highly regarded writers." - Lapidary Journal (January 2005) "Take a close look at simple gift-shop rocks. There could be an abstract masterpiece waiting to be born. From thousands of images shot over five years, Atkinson has selected some of his prize photos for his fascinating new book, Within the Stone." - Popular Photography (October 2004) "Within the Stone has something for everyone. Graphic artists, gem-show freaks, printmakers, geologists and Lovecraft fanatics alike will rejoice at the endeavor." - Metro Silicon Valley (November 10, 2004) "Bill Atkinson uses digital technology to reveal the inner beauty of rocks." - PC Photo (January/February 2005) "One of Apple’s original software stars, Bill Atkinson is nowadays less interested in code than in polished stones photographed as art, as seen in his new book." - Macworld (November 2004) "How can the static, the mineral, be so explosively full of motion? Maybe these are chips of the philosopher's stone." - Raold Hoffman, Nobel laureate chemist & poet, May 4, 2004

With this book of color photographs of the polished hearts of stones portrayed as natural paintings, BILL ATKINSON completes his transition from whiz kid of Silicon Valley to high priest of Silica. After helping to usher in the age of personal computing by designing the graphical user interface of the Macintosh computer, Atkinson turned his visual and technical talents to nature photography. While shooting in the Painted Desert, Atkinson became intrigued with the brilliant colors in the petrified wood littering the ground. He brought home some polished rock slabs, photographed them in natural color and without magnification, and was enthralled. The photographs looked more like paintings of forgotten dreams than either rocks or photographs. Atkinson went on to borrow and photograph thousands of art-quality stones at international gem shows. From these thousands of stones, Atkinson has picked for WITHIN THE STONE those seventy-two that yielded the most striking, the most poetic, and the most ineffable images. Many of the photographs suggest the styles of particular masters of modern painting: Klee, Klimt, Turner, O’Keefe. To accompany these images, the publisher commissioned seventy literary pieces for WITHIN THE STONE from seven top writers, each one accomplished in both scientific and artistic fields. Each writer was asked to free-associate with his or her ten assigned photographs as though they were Rorschach patterns on steroids. The seven contributors are DIANE ACKERMAN (poet and psychologist), PHILIP BALL (Nature editor and dramatist), JOHN HORGAN (science writer and philosopher), ANDREW REVKIN (New York Times reporter and screenplay writer), DORION SAGAN (science writer and novelist), TYLER VOLK (biologist and architect), and DAVID ZINDELL (science fiction novelist and mathematician). In an appendix to WITHIN THE STONE, professional lapidaries SI and ANN FRAZIER and mineral scientist ROBERT HUTCHINSON provide a detailed description and commentary for each specimen. Author biographies BILL ATKINSON has achieved distinction as an innovator in the divergent fields of nature photography, printmaking, computer science, and neuroscience. He came to photography from computer science, to which he in turn came from neuroscience. In 1978, he was recruited by Apple Computer out of the University of Washington, where he was developing a computer atlas of the human brain. He joined the six-person core Macintosh development team, which included Jef Raskin and Andy Hertzfeld — who join Bill Atkinson onstage for the 20th Birthday of the Mac keynote panel at MacWorld Expo in Boston. Atkinson was responsible for designing and implementing the Mac’s revolutionary mouse-based graphical user interface. He holds the copyright to the pull-down menu. Atkinson has gone on to make seminal contributions to the development of fine-art digital photography and printmaking. With colleague Charles Cramer, Atkinson has taught his new method to over 200 nature photographers, including Franz Lanting, Jack Dykinga, and the late Galen Rowell. WITHIN THE STONE is the first book to showcase the unprecedented intensity of saturation and definition attainable by the Atkinson method. SI and ANN FRAZIER write regularly for The Lapidary Journal. They have been in the mineral and gem business since 1965. Si Frazier taught mineralogy at San Francisco State University. ROBERT HUTCHINSON is the author of a dozen books on geology and natural history. He has done research in mineral science at the American Museum of Natural History and in micropaleontology at Columbia University. Buy this title! amazon.com | barnesandnoble.com | Powells.com thegemshop.com | GIA Gemology Store | Ansel Adams Gallery

MEDIA EVENTS

EXHIBITIONS High Desert Museum: July 30 - December 31 2004: (59800 S. Hwy 97, Bend, OR; tel. 541-382-4754): exhibition of fifty photographs from Within the Stone. www.highdesertmuseum.org/.docs/rid/10028/pg/press_releases.html The Tech Museum of Innovation: September 2 2004 - February 2005: (201 South Market Street, San Jose, CA; tel. 408-294-TECH): exhibit of giant blow-ups of 25 photographs from Within the Stone opens in the New Venture Hall. For additional information, write programs@thetech.org. May 2005 update: The giant prints exhibited at The Tech are now immediately available, mounted and framed, for $750 each, plus tax. Email withinthestone@thetech.org for further details and to place an order. Atkinson's work is available on a first come, first served basis, and all proceeds benefit The Tech's Annual Fund for Education. Gemological Institute of America: September 22 2004 - February 2005: (The Robert Mouawad Campus, 5345 Armada Dr., Carlsbad, CA; tel. 760-603-4186): exhibition of 25 photographs from Within the Stone in the Atrium and Education Wing. www.gia.edu/newsroom/608/21460/news_release_details.cfm George Eastman House International Museum of Photography: October 23, 2004 - January 9, 2005: (900 East Ave, Rochester, NY; tel. 585-271-3361): exhibition of photographs from Within the Stone in the North Gallery. http://www.eastmanhouse.org/exhibits/container_17/index.asp Cafe Borrone: November 4, 2004 - January 2005: (1010 El Camino Real, Menlo Park, CA; tel. 650-327-0830): exhibit of Within the Stone photographs. New York Education Center of the Gemological Institute of America: January 6 2005 onward: (270 Madison Ave. at 39th St., 2nd floor, New York, NY; tel. 212-221- 5858): exhibit of photographs from Within the Stone. The Ansel Adams Gallery: February 2 - March 20, 2005: (Village Mall, Yosemite, CA; tel. 209-372-4413): exhibition of 32 photographs from Within the Stone. http://www.anseladams.com/ San Diego Natural History Museum: January 28 - March 6, 2006: (4th floor, 1788 El Prado, Balboa Park, CA; tel. 619-232-3821): exhibit of photographs from Within the Stone, inaugurating the Museum's "Visions of the World through the Lens of the Masters" series, in collaboration with the Ordover Gallery. www.sdnhm.org/exhibits/visions/

LIVE AUTHOR EVENTS July 13, 2004 (Tuesday), 11:00 am; MacWorld Expo (Boston Convention Center): Bill Atkinson gives book-signing immediately after his keynote panel session "The Macintosh at 20" with former Mac colleagues Jef Raskin, Andy Hertzfeld, and Jerry Mannock. www.macworldexpo.com/live/20/events/20BOS04A/keynotes July 15, 2004 (Thursday), 3 pm and 6 pm; Apple Store CambridgeSide (100 CambridgeSide Place, Cambridge, MA; tel. 617-225-0442): Bill Atkinson gives two slide-show lectures on the making of Within the Stone on Mac. www.apple.com/retail/cambridgeside July 29, 2004 (Thursday), 6:00 pm; High Desert Museum (59800 S. Hwy 97, Bend, OR; tel. 541-382-4754): patrons' reception and book-signing for Bill Atkinson to mark opening of 5-month exhibition of fifty photographs from Within the Stone. www.highdesertmuseum.org/.docs/rid/10028/pg/press_releases.html July 30, 2004 (Friday) & July 31 (Saturday), 1 pm both days; High Desert Museum (Bend, OR): Bill Atkinson gives lectures and book-signings in conjunction with the opening of his one-man show of photographs from Within the Stone. www.highdesertmuseum.info/upcoming-events.htm August 2, 2004 (Monday), 7:30 - 9:30 pm; The Stanford/Palo Alto Macintosh User Group (Stanford Linear Accelerator Center, Panofsky Auditorium, 2575 Sand Hill Rd, Menlo Park, CA; tel. 650-286-7539): Bill Atkinson gives presentation on the making of Within the Stone on Mac. www.pa-smug.org/calendar/calendar.html August 5, 2004 (Thursday), 7:30 pm; Page Museum at the La Brea Tar Pits, Natural History Museum of Los Angeles County (5801 Wilshire Blvd., Los Angeles, CA; tel. 323-934-PAGE: slide-lecture/book-signing by Bill Atkinson, hosted by the Gem & Mineral Council. www.nhm.org/gmc/upcoming.htm August 28, 2004 (Saturday), 3 p.m. and 7 p.m.; Apple Store Palo Alto (451 University Avenue, Palo Alto, CA; tel. 650-617-9000): Bill Atkinson gives two slide-show lectures on "Twenty Years with the Mac" and "The Making of Within the Stone on the Mac", followed by book-signings in the Stanford Bookstore (135 University Avenue, Palo Alto, CA, 650-614-0280). www.apple.com/retail/paloalto/ September 2, 2004 (Thursday): The Tech Museum of Innovation (201 South Market Street, San Jose, CA; tel. 408-294-TECH): exhibit of giant blow-ups of 25 photographs from Within the Stone opens in the New Venture Hall. For additional information, write programs@thetech.org. September 7, 2004 (Tuesday), 6:30 - 9:00 pm: San Francisco Digital Imaging Group (Blue Sky Rental Studios, 2325 3rd St., San Francisco, CA): Bill Atkinson gives slide-lecture on the making of Within the Stone. September 18, 2004 (Saturday), 3 p.m. and 6 p.m.; Apple Store San Francisco (1 Stockton Street, near Union Square, San Francisco, CA; tel. 415-477-6201): Bill Atkinson gives two slide-show lectures on "Twenty Years with the Mac" and "The Making of Within the Stone on the Mac", followed by book-signings in the Virgin Megastore San Francisco (right across the street at 2 Stockton Street, 415-397-4525). www.apple.com/retail/sanfrancisco/ September 22, 2004 (Wednesday); Gemological Institute of America (The Robert Mouawad Campus, 5345 Armada Dr., Carlsbad, CA; tel. 760-603-4186): exhibition of photographs from Within the Stone opens in the Atrium; reservations required: 800-421-7250 x 4169. www.gia.edu/newsroom/608/21460/news_release_details.cfm October 9, 2004 (Saturday), 7:00 - 9:00 pm: The Tech Museum of Innovation (201 South Market Street, San Jose, CA; tel. 408-294-TECH): Bill Atkinson gives big-screen lecture and book-signing to mark the opening of his one-man show of photographs from Within the Stone in the New Venture Hall. www.thetech.org/calendar/upcoming.cfm October 11, 2004, 5 pm: 17th Annual Gold Ink Award in Hardcover Books Pewter category to be awarded to Within the Stone in the Grand Ballroom, McCormick Place, Chicago during Graph Expo 2004. http://www.goldink.com/ October 23, 2004 - January 9, 2005: George Eastman House International Museum of Photography (900 East Ave, Rochester, NY; tel. 585-271-3361): exhibition of photographs from Within the Stone. http://www.eastmanhouse.org/exhibits/container_17/index.asp October 24, 2004 (Sunday), 1 - 5 pm: George Eastman House International Museum of Photography (900 East Ave · Rochester, NY; tel. 585-271-3361): Bill Atkinson gives digital photography and printing workshop in conjunction with the opening of his one-man show of photographs from Within the Stone. Open to public, registration required, $25: call 585-271-3361 x 218. http://www.eastmanhouse.org/exhibits/container_17/index.asp October 25, 2004 (Monday), 9:00 am - noon: Rochester Institute of Technology (Rochester, NY): Bill Atkinson gives lecture and digital photography workshop on the making of Within the Stone, followed by lunchtime book-signing in RIT's main bookstore, Campus Connections. October 25, 2004 (Monday), 6:30 - 8:00 pm: George Eastman House International Museum of Photography (Rochester, NY): Bill Atkinson gives lecture followed by book-signing to mark the opening of his one-man show of photographs from Within the Stone. Open to public, members free, other $5. www.rit.edu/~930www/NewsEvents/2004/Oct02/godfather.html October 26, 2004 (Tuesday), 10:00 am - noon: Rochester Institute of Technology (Rochester, NY): Bill Atkinson gives lecture on the making of Within the Stone, followed by lunchtime book-signing in RIT's main bookstore, Campus Connections. October 28, 2004 (Thursday), 6:30 pm; Stanford University Bookstore (519 Lasuen Mall, Stanford University campus, Stanford, CA, tel. 650-329-1217 / 800-533-2670): Bill Atkinson gives slide-show lecture on the making of Within the Stone, followed by book-signing. Free parking on campus after 4pm. For directions, see: Directions to the Stanford Bookstore November 8, 2004 (Monday), 7:30 pm; Books Inc. (301 Castro Street, Mountain View, CA, tel. (650) 428-1234: Bill Atkinson gives slide-show lecture on the making of Within the Stone, followed by book-signing. November 9, 2004 (Tuesday), 7:00 - 9:00 pm: Cafe Borrone (1010 El Camino Real, Menlo Park, CA; tel. 650-327-0830): wine-and-cheese reception to mark opening of 2-month exhibit of Within the Stone photographs. November 17, 2004 (Wednesday), 7:30 pm: Kepler's Books (1010 El Camino Real, Menlo Park, CA; tel. 650-324-4321): Within the Stone author event/book-signing by Bill Atkinson. Within the Stone: Store Event at Kepler's January 13, 2005 (Thursday), 12:30 - 1:30 pm: Stacey's Bookstore (581 Market Street, San Francisco, CA; tel. 415-896-1606): Within the Stone author event/slide-lecture/book-signing by Bill Atkinson. (During MacWorld Expo at nearby Moscone Center, January 10-14.) http://www.staceys.com/sanfranciscoevents.html February 9, 2005 (Wednesday), 12:00 - 1:00 pm: University of Arizona Bookstore (Student Union Memorial Building, 1209 E. University Blvd., Tucson, AZ; tel. 520-621-2426): Within the Stone slide-lecture/book-signing by Bill Atkinson. (Concurrent exhibit of Within the Stone photographs at the Center for Creative Photography at the University of Arizona.) http://www.booksite.com/texis/scripts/community/eventcal.html?sid=2441 March 19, 2005 (Saturday), 4:00 - 7:00 pm: The Ansel Adams Gallery (Yosemite, CA): closing reception for Bill Atkinson's one-man show of photographs from Within the Stone begins at 4 pm; Bill Atkinson's Within the Stone lecture/slide show begins at 5:30 pm. http://www.anseladams.com/ January 28, 2006 (Saturday), 1:00 pm: San Diego Natural History Museum (4th floor, 1788 El Prado, Balboa Park, CA; tel. 619-232-3821): opening reception for exhibit of photographs from Within the Stone; lecture/book-signing by Bill Atkinson. www.sdnhm.org/media/ordover_pr05.pdf

TV & RADIO AUTHOR INTERVIEWS July 13, 2004 (Tuesday), 6:30 - 7:00 pm; NECN (New England Cable News): "New England This Evening" RD Sahl interviews Bill Atkinson about Within the Stone. July 29, 2004 (Thursday), 6:35 am; Bend Broadband Cable TV: "Good Morning Central Oregon" Kristi Miller interviews Bill Atkinson about Within the Stone. www.bendbroadband.com/gmco.cfm August 11, 2004 (Wednesday), 5:30 - 6:00 pm PT; 8:30 - 9:00 pm ET; Your Mac Life (Live Internet Radio and archives: http://www.yourmaclife.com/ ): Shawn King interviews Bill Atkinson about Within the Stone. October 16, 2004 (Saturday), 1:40 - 2 pm ET; Soundbites (WXXI-AM 1370, Rochester): Steve Jacobs interviews Bill Atkinson about Within the Stone, live. Listen to the streaming archive: whatthetech.org/audio/WTT101604.mp3 October 24, 2004 (Sunday), 11 - 11:40 am ET; What the Tech? (WHAM-1180, Rochester): Nick Francesco interviews Bill Atkinson about Within the Stone, live.

PRINT REVIEWS July 2004: Asahi Personal Computing Magazine: cover article on the making of Within the Stone, including interview in Japanese with Bill Atkinson. August 2, 2004: San Jose Mercury News: review of Within the Stone, "MacPaint creator's new art is photography" by K. Oanh Ha. www.siliconvalley.com/mld/siliconvalley/news/9300342.htm October 24, 2004: Wave Magazine: arts feature article about Within the Stone, "Stoned Immaculate: A Silicon Valley computer pioneer blazes a new trail in digital photography" by Scott DeVaney. http://www.thewavemag.com/pagegen.php?pagename=article&articleid=25047 October 2004: Popular Photography: feature article on the photography of Within the Stone, "Everybody Must Get Stones: From HyperCard to hot rocks" by Philip Ryan. Fall 2004: Gems and Gemology: book review of Within the Stone by John Koivula. November 10, 2004: Metro Silicon Valley: arts feature article about Within the Stone, "Stone Secrets: Bill Atkinson's magnified images reveal hidden beauties in the rocks around us" by Gary Singh. http://www.metroactive.com/papers/metro/11.10.04/atkinson-0446.html November 2004: Macworld: interview with Bill Atkinson on the making of Within the Stone, "Photo Meister: Original Mac Team Member Talks About Past and Present” by Dan Miller. November/December 2004: SkyWest Magazine: feature article on the art of Within the Stone. December 2004: Instore: book review of Within the Stone. January 2005: Lapidary Journal: book review of Within the Stone, "Scenic Stone." January 2005: Mineral News: book review of Within the Stone by Lanny Ream. January/February 2005: PC Photo: feature article on the photography of Within the Stone, "Inside the Heart of Stone" by Mark Edward Harris; includes interview with Bill Atkinson on his innovative digital techniques. January/February 2005: American Photo: review of Within the Stone as "Best Book of Year" in category "Art and Science". January/February 2005: IEEE Computer Graphics & Applications: Gary Singh's interview of Bill Atkinson on Within the Stone complements the appearance of a photo from the book on the magazine cover. http://csdl.computer.org/comp/mags/cg/2005/01/g1004.pdf April 2005: Apogee Photo Magazine: book review of Within the Stone by Paul W. Faust. http://www.apogeephoto.com/april2005/bookreviews0405_1print.html April/May 2005: Solitaire: "Beauty and the Stone", feature article about Within the Stone by Ellen Ng. http://www.design4you.co.th/magazine/solitaire/ May/June 2005: Rocks & Minerals: book review of Within the Stone by Anthony R. Kampf. July 2005: National Geographic Magazine: "Visions of Earth", pictorial spread of the pietersite image on page 105 of Within the Stone. Beginning in June 2005, explore an online gallery of Within the Stone photographs and download the stone images as wallpaper for your desktop, in Fun Stuff at www.nationalgeographic.com/magazine/0507. November/December 2005: The Bloomsbury Review: book review of Within the Stone by Kim Long. Summer 2006: Forbes Creative Living: feature article on BrownTrout includes review of Within the Stone by Michael McDermott: "Eye-popping photographs accompanied by literary free associations by writers known for their achievements in both scientific and artistic modes." February 2007: Arizona Highways : feature article on the Arizona specimens in Within the Stone by Gregory McNamee; includes interview with Bill Atkinson on his photography and rock-hounding expeditions in Arizona.

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